As CEO of Disney, he oversees 12 Disney theme parks around the world, movies, TV shows, cable channels and more.įor all of his hits, Bob Iger has also had some flops. He writes about working his way up the entertainment ladder, starting with menial jobs on soap operas and game shows at ABC to leading the TV network's sports and entertainment divisions. The book is being published as he looks toward his retirement in 2021. How Iger turned the company around is chronicled in his new business memoir, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of The Walt Disney Company. "We were embattled and somewhat discouraged and not as optimistic as we needed to be," he says. Its studios, networks and theme parks had lost some of their magic. in 2005, Disney's stock value was stagnant. Iger's new book is an account of what he has learned running Disney.īefore Bob Iger took over as CEO of The Walt Disney Co. Bob Iger, CEO and chairman of The Walt Disney Co., and Mickey Mouse rang the opening bell at the New York Stock Exchange in November 2017.
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